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Thursday the 1st of December, 2005 | Must Read | Podcasts |
I’ve been listening to Michael Pollock’s Podcasts about Small Business Branding for a short while. He’s really hit the nail on the head with Episode #17 of his SavvySoloCast. The message behind this particular episode discusses the new and highly accurate marketing technique of having customers “opt in” rather than stalking strangers to buy your products or services.