Guerrilla Marketing at its best - no comments

Monday the 24th of April, 2006 | Ideas | Marketing |

Saatchi & Saatchi have created a great guerrilla marketing campaign that transformed normal NYC manhole covers interesting and beautiful.  What I love about this idea is that the ROI of these ads are huge.  Billboards and magazine ads can easily be skipped over by your brain.  A large steaming hot cup of coffee in the middle of the street is bound to get your attention.

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