Pay-Per-Call Going Mainstream - no comments
Friday the 3rd of March, 2006 | Business | Marketing | Tech | Tools |
Many search engines are now providing a telephone icon next to their search results. This new technology called “Pay-Per-Click” allows the search engine to connect both the advertiser and advertisee via a phone call. This market proves to be the 800lb gorilla in the online advertising arena. Why? Greg Sterling of the Kelsey Group says,
Consumers are accustomed to making phone calls to contact local businesses and local businesses are similarly used to closing leads over the phone. A performance-based online medium that delivers calls rather than clicks therefore makes sense for the local market.
In my opinion, this is the best kind of new technology. It melds the newest technology with a way of communicating that people are already comfortable with. Pay-Per-Call also seems to be a great way to prevent click fraud. If the two parties don’t connect over the phone, the advertiser doesn’t pay.
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