Why your business doesn't need a blog - no comments
Wednesday the 5th of April, 2006 | Articles | Business | Marketing |
Blogs are becoming more and more popular on the internet. It seems as if there are almost as many readers of blogs as there are bloggers. There has been an ever-increasing amount of marketing experts online commanding that every business needs a blog. I wholeheartedly disagree with this statement.
Obtaining Readership
Blogs have saturated the online publications market much like cable did to television. There are too many choices. If you type any search term into technorati you get a jumbled mess of returns. The only blogs that are readable from technorati are the ones labeled “most authority.†This means obtaining a decent amount of interest in your blog will take plenty of time.
Consistancy
A blog takes a lot of work. Entries must be provided on a consistent basis or people will become disinterested. Posima’s designer, Steve P. Sharpe, had 600 people subscribed to his blog. He began to make entries farther and fewer between. He is now starting to publish more frequently, but has lost 500 subscribers during his 5 month hiatus.
Time and Effort
Most small businesses already have a long list of overdue to-do items that directly relate to the business. They shouldn’t be concerned with starting a blog that will require more time and effort than they have to offer.
The solution - Articles
Instead of trying to break into this market, write articles and submit them abound. There are plenty of bloggers in your niche market that would be happy to post your article. They get great content from an expert, and you get linked to from their site which helps your search rankings as well as develop potential interest in your business from their developed readership.
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